Saturday, July 27, 2013

Make My Switzerland Phone App

When the makers of Make My Switzerland first approached me about a new phone app they had designed, I'll admit, I was a little skeptical. I've never even been to Switzerland (despite my desire to). But once I took a further look at it, I knew it was something that I had to get behind.
make my switzerland

When we travel, the most important question on our minds is what will we do?! Not only do we want to cover all of the major attractions, the things we can find in all of the guide books, but we also want to experience what everyday life is like in that country. What do all the locals like to do, where do they go to eat, what do they do for fun? Why do they like living in that city? That's where Make My Switzerland takes over. They have created a new free phone app that matches your mood to inspiring,
surprising and unexpected experiences around seven cities in Switzerland; each with two local ambassadors that give the scoop on the best things to do around town.
The seven cities currently available on the app include:

Bern- a UNESCO World Heritage Site and thanks to its 6 kilometres of arcades - the locals refer to them as 'Lauben' - boasts one of the longest weather-sheltered shopping promenades in Europe.
bern switzerland
 Lausanne- the second-largest city on Lake Geneva, combines a dynamic commercial town with the locality of a holiday resort.
lausanne switzerland
 Lucerne- the gateway to central Switzerland, sited on Lake Lucerne, is embedded within an impressive mountainous panorama.
lucerne switzerland
 Geneva- with its humanitarian tradition and cosmopolitan flair, the European seat of the UNO and headquarters of the Red Cross is known as the “capital of peace”.
geneva switzerland
 Zurich- as a “metropolis of experiences” by the water, with a magnificent view of the snowcapped Alps on the horizon, Zürich offers a unique mixture of attractions – over 50 museums and more than 100 art galleries, international fashion labels and Zürich designs, and the most flamboyant and lively nightlife in Switzerland.
zurich switzerland
 Basel- among the most important cultural centres of Switzerland. It's 40 museums, can easily be reached on foot, mostly by strolling through romantic lanes and alleys in the old town.
basel switzerland
 Lugano- the largest town in the holiday region of Ticino, is not only Switzerland's third most important financial centre and a conference, banking and business hub, but also a town of parks and flowers, villas and sacred buildings.
lugano switzerland
The directions are easy:

1. Tell the app what your mood is like today. Simply turn the cross to match your mood from the interactive display. If you can’t decide, why not just spin it and see where it lands!
make my switzerland
Out for Iphone and Android, 1st July
2. The app displays video and advertorial content for each city that fits with your mood. By clicking on it you will be given a reward to collect, and redeem, if you visit on of the cities.
3. The app will let you watch or read about the ‘experience that matches your mood’ The videos/advertorials will feature inspiring and unexpected content from across all of the cities. You can share via twitter, Facebook etc
4. The app will then display the activity and reward relevant to your chosen city, along with other similar experience that are geographically close. By clicking on the experience it adds the rewards to their personal trip itinerary.

Users are invited to share/like the content on their social networks to get increased incentives. (e.g. 20% discount at the Renaissance Zurich Hotel, but you get 30% if you like or share on across their social networks (Facebook/Twitter). And as an added bonus, if you use this app while you are in Switzerland, you will be automatically entered in your chance to win the cost of your holiday back!

This is such a simple and easy way to find unique things to do and see in a new city. My only hope is that they expand this to offer more countries and cities!

So tell me...would you use it?

this is a sponsored post but all opinions are my own